ABOUT craft india
India is more than just a country; it is an unfolding tapestry of art, history, and craftsmanship. Across its vast landscapes, generations of artisans have poured their souls into their work—delicate strokes on a piece of paper mâché, the precise hammering of silver into intricate filigree, the careful roasting of cashews in age-old traditions. Craft India was born from the desire to bring these stories to the world, to transform the act of shopping into a journey through India’s rich cultural landscape.
Established in 2019, Craft India is more than a retail brand—it is a living, breathing tribute to India’s heritage. It is a carefully curated space where the past meets the present, where the magic of India’s time-honored traditions is reimagined for today’s traveler. With stores in airports and major cities, it connects people from across the world to the essence of India—one handcrafted treasure at a time.
From Kashmir’s legendary Pashmina shawls and paper mâché crafts to Goa’s world-famous cashews and handcrafted silver jewelry, from Maheshwari and Chanderi silk to the intricate Dokra metalwork of Chhattisgarh, each Craft India store is a gateway to India’s finest artistry. Whether it’s the gleam of hand-forged jewelry, the earthy texture of handcrafted souvenirs, or the aroma of saffron and spices, every purchase carries with it a piece of India’s soul.
With a presence in Srinagar, Indore, Pune, Goa, Raipur, and beyond, each location offers a curated selection that reflects the unique heritage of its region. The artistry of Kashmir, the textile legacy of Madhya Pradesh, the exquisite weaves and copper crafts of Maharashtra, the coastal charm of Goa’s delicacies, and the raw, earthy craftsmanship of Chhattisgarh’s tribal art—all find a home under one roof.
But the journey does not stop here. Craft India is expanding, bringing more regions of India under its umbrella. Positioned in bustling airports, where millions pass through daily, Craft India is not just selling souvenirs; it is offering a portal into India’s artistic soul.
More than a marketplace, Craft India is a movement to uplift artisans, sustain craftsmanship, and preserve cultural heritage. By working directly with skilled craftspeople, ensuring fair compensation, and promoting traditional art on a global stage, it breathes new life into India’s time-honored traditions. Every item sold is a step toward empowering artisans, keeping their craft alive, and sharing India’s artistic legacy with the world.
At its heart, Craft India is about connection—between people and places, between past and present, between the maker and the admirer. Whether you’re picking up a gift, indulging in a piece of handcrafted luxury, or simply pausing to appreciate the work of a skilled artisan, Craft India welcomes you to a world where every treasure holds a story—one waiting to be carried forward, one journey at a time.